Benefits of Video Marketing
Video is one of the most powerful marketing tools available online in today’s market.
Videos can be really persuasive
The main reason video tends to be more persuasive than other types of marketing campaigns is that human brain needs emotional input to make decisions. The best technology to convey emotion is video.
Video builds trust more effectively
There is something in seeing a person or hearing a voice that connects us on a human level and on them basis we build trust. Video allows you to reach out to your viewers, allowing you to strengthen your message with intonation and phrasing that clarifies your intention.
Search engines like Google love video content
Video could be a great tool in the hand of skilled search engine optimiser. Search engines look for signs that your website is engaging to establish whether it is worth a high ranking. Improve your engagement with a video
Video improves email marketing campaigns
Animated video or business video can increase email click-through rates by 200-300%, thus ensuring highest Return On Investment (ROI) possible.